Civic Europe
Creative content for civic engagement
Civic Europe strengthens civic cohesion and active citizenship in local communities in Central, Eastern and Southern Europe. They support locally rooted organizations and projects in two ways: through incubator programs and capacity building. The team approached me wanting to communicate about what they do and how to apply to their programs in a more clear, engaging way. With many program applicants for whom English is a second language, it was important to keep language succinct and to reinforce understanding with clarifying visuals. The team also wanted to bring in an extra dash of warmth and energy to their branding.
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First off, I worked closely with the Civic Europe team to break down their Idea Challenge application process and key values into clear, simple messaging. We then grew the messaging into a series of four infographics. I added a playful, textured look and feel. The look was grounded in the existing Civic Europe brand guidelines, yet brought in a colourful, tactile feel. The team loved the results, so they invited me to develop an icon system, banners, tote bags, and social assets.
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Illustration
Print design
Event collatoral
Icon design
Social assets