DGfC
Book design for a coaching association
DGfC is the German national association for professional coaches. They represent organizational consultants who have a coaching focus. The DGfC approached me to re-design and illustrate their annual report. They wanted to better reflect the creative, flexible spirit of the DGfC professional community. They also wanted a visual voice that better captured the warm, human, dynamic spirit of their consultants.
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First, I attended the DGfC annual meeting. This involved observing a whole day of keynote speaker events and workshop sessions and sketching on the spot. Building on the existing DGfC orange colour scheme, myself and co-designer Tanja Knaus brought in a colourful, lively colour palette and welcoming, yet refined typography. To create a sense of pacing and highlight the varied personality of the DGfC’s members, we used illustration and photo collages to punctuate the beginning of each article section. The final book has a memorable, dynamic look and feel capturing the coaching community’s values.
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Design research
Print design
Illustration -
Design research: Erica Brisson
Graphic design: Erica Brisson and Tanja Knaus
Illustration: Erica Brisson
