LOUDsoft
Creative content for a music company
LOUDsoft is a Berlin music production company that opens up the world of classical music for children, youth, and families. Founded by violinist Daniella Strasfogel, LOUDsoft seeks out new formats and unusual spaces, while keeping a focus on intergenerational music experiences. Daniella invited me to create a logo, print posters, and social assets. She imagined a contemporary-feeling visual language that would appeal to different age groups. She wanted it to feel exciting, tactile, fun, dynamic, and inviting.
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I used hand-drawn marker textures and sensitive linework to create a colourful, dynamic look and feel. I chose a warm, bright yellow as the key colour to convey a sense of openness and electric energy. For the lettering, I exclusively used my own hand-lettering to communicate a sense of embracing play and imperfection. The posters were distributed in institutions and public spaces around Berlin, and Daniella was delighted with the results.
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Illustration
Logo design
Print design
Social assets
