Toronto Public Library
Branding for virtual learning
The Toronto Arts Council and Toronto Public Library commissioned me to produce an arts and community-based program during COVID in the summer of 2021. I developed a virtual learning program about exploring your neighbourhood through drawing. I did this for and with families living in the Oakwood-Vaughan neighbourhood of the city. I wanted to help families to learn and explore their local area in a safe, physically distanced way. It was a chance for myself and young people to re-discover the immediate physical environment: to slow down, look more closely, and share our learning.
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Working in close collaboration with the team from the Oakwood Village Library and Arts Centre, I developed and designed the virtual learning program. This included 50 free art kits that families could pick up at the library, a website, four instructional videos, and an exhibition in the library space. Branding and graphic design were key to community engagement and to creating an engaging learning experience. I created posters for print and social media, printed learning materials, art kits, as well as designed a program microsite.
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Branding
Visual identity
Logo
Learning design
Print design
Product design
Social assets
Microsite -
Design, illustration: Erica Brisson
Photography: May Shi
Key partners: staff from the Oakwood Village Library and Arts Centre, powered by the Toronto Arts Council
