Tandem
New branding for a cultural organization
Tandem, a social innovation incubator program based in Berlin was rapidly growing when they approached me. They had multiple new programs and partners located in different countries. The team needed a shared design language and a simple way to explain what they do. Over the course of two years of close collaboration, I led the co-creation of a human-centered vision for their visual brand.
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Through immersive observation and one-on-one interviews, myself and the Tandem team developed ideas for ways to tell their story visually. An illustrated book, a presentation with key insights, and perspective cards communicated this vision. After that, we created a brand identity and design guidelines. From new logos to a new workshop handbook, the new visual identity reflected Tandem’s bold, trusting, playful values. It laid a solid foundation for Tandem’s future projects and the team’s day-to-day visual communications.
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Design research
Community engagement
Branding
Visual identity
Logo
Brand guidelines
Print design
Illustration -
Graphic design and illustration: Erica Brisson
Copywriting: Canan Marasligil
Close collaboration: Tandem core team, especially Jotham Sietsma and Sophia Meyer-Landrut
Screen design: Willem Prins
